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WelcoTech
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Digital Marketing

Get found, get leads, and grow

A launched site is a starting line. WelcoTech runs the SEO, ads, content, email, and analytics that bring the right visitors and turn them into customers — with every account owned by your business.

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A marketing dashboard showing search rankings, paid campaigns, a conversion funnel, and email automation.
02

Social Media Marketing & Paid Social

Organic content plus paid campaigns on the platforms your customers use.

We plan a realistic content calendar, produce on-brand posts, and run paid campaigns on Meta, LinkedIn, and other channels that fit your audience. Everything ladders up to a goal — reach, leads, or sales — not vanity metrics.

  • Channel strategy and content calendar
  • On-brand post design and copywriting
  • Meta / LinkedIn ad campaign setup and management
  • Audience building and retargeting
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03

Content Marketing & Copywriting

Articles, landing-page copy, and guides that earn traffic and trust.

We research what your customers are searching for and write clear, useful content that ranks and converts — blog posts, pillar pages, service copy, and lead magnets. Every piece is briefed against a keyword and a purpose.

  • Keyword and topic research
  • Editorial calendar and content briefs
  • Written articles and page copy
  • Internal linking and on-page optimisation
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04

Email Marketing & Automation

Newsletters and automated journeys that nurture leads into customers.

We set up your email platform, design templates that match your brand, and build automations — welcome series, abandoned enquiry follow-ups, re-engagement — that keep working without manual effort. Lists stay clean and compliant with Canadian anti-spam rules.

  • Platform setup and branded templates
  • Automated welcome and nurture sequences
  • Segmentation and list hygiene
  • A/B testing and performance reporting
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05

Analytics & Conversion Optimization (CRO)

Trustworthy tracking, then structured testing to lift conversion rates.

We implement GA4 and Tag Manager correctly, define the events that matter, and build dashboards you will actually read. Then we run a testing programme — hypotheses, experiments, and measured results — to improve the rate at which visitors take action.

  • GA4 and Google Tag Manager implementation
  • Goal, event, and funnel definition
  • Reporting dashboards (Looker Studio)
  • A/B test roadmap and analysis
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06

Local SEO & Google Business Profile

Show up in the map pack and local results across your service area.

We optimise your Google Business Profile, build consistent local citations, and structure your site for local intent so nearby customers find you first. Ideal for Canadian businesses that serve a city or region.

  • Google Business Profile optimisation
  • Local citations and directory consistency
  • Location and service-area landing pages
  • Review strategy and local link building
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07

Technical SEO & Website Optimization

Fix speed, crawlability, and structure so search and AI can read you.

We audit and repair the technical foundations — Core Web Vitals, indexation, redirects, structured data — and improve on-page structure so your pages rank in traditional search and are eligible to be cited by AI answer engines (AEO). Clean headings, question-led sections, and schema on every template.

  • Technical SEO and Core Web Vitals audit
  • Structured data (Organization, FAQ, Article, Product)
  • Answer-engine-friendly content structure
  • Search Console and analytics setup
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08

Landing Pages & Lead Generation

Fast, focused pages built to convert a specific campaign or audience.

We design and build conversion-focused landing pages — one message, one action — with the forms, tracking, and follow-up wired in. Perfect for paid campaigns, new services, or a specific customer segment.

  • Message and offer strategy
  • Conversion-focused page design and build
  • Form handling, validation, and CRM / email hand-off
  • Event tracking and A/B variants
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How we work

How we approach growth

Our approach
  1. 01

    Audit & baseline

    We review your site, analytics, ad accounts, and search visibility, and agree the numbers we are trying to move.

  2. 02

    Strategy & channels

    A written plan: which channels, which audiences, what budget, and the target cost per lead or sale.

  3. 03

    Build & launch

    We set up tracking, produce the assets, and launch campaigns and content — with everything owned by your business.

  4. 04

    Measure & iterate

    Weekly optimisation and a plain-language monthly report. We double down on what works and cut what does not.

Questions

Digital marketing FAQs

Pricing, timelines, ownership, and compliance — answered plainly.

Digital marketing FAQs
Do I need a new website before you can run marketing?

Not always. We start with a technical and conversion audit of your current site. If it can be improved in place we do that; if it is holding back every channel, we will tell you and scope a rebuild separately.

How is digital marketing priced?

Most engagements are a fixed monthly retainer covering an agreed scope — for example SEO plus Google Ads management — with ad spend billed separately and paid directly to the platform. One-off projects like a landing page or an SEO audit are quoted as a fixed price.

How long until we see results?

Paid search can produce leads within the first few weeks once tracking and campaigns are live. SEO and content compound over three to six months. We report on leading indicators from month one so you can see progress before the revenue shows up.

Do you manage the ad spend, and who owns the accounts?

We manage campaigns day to day, but you own every account — Google Ads, GA4, Business Profile, and email platform are all set up under your business. If we ever part ways, everything stays with you.

What do I get in the monthly report?

A short dashboard and summary: traffic and rankings, leads and cost per lead by channel, what we changed, and what we plan next. No jargon, no 40-page PDF.

Is your marketing compliant with Canadian anti-spam law (CASL)?

Yes. Email lists are built on express or implied consent, every message carries a valid unsubscribe and sender identification, and we keep consent records. We build for CASL from the start rather than retrofitting it.

Ready to turn traffic into customers?

Tell us your goals and current setup. We will come back with an honest read on the fastest path to more qualified leads.

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