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Notes on building for the web

Short, practical articles on performance, search visibility, and shipping software that lasts. Placeholder posts — replace with your own.

What is Answer Engine Optimization, and why should you care?

Search is changing. Here is a practical look at structuring your content so both Google and AI assistants can quote it correctly.

The line between a marketing site and an application is blurrier than it looks. A simple framework for deciding.

Three numbers decide how fast your site feels to Google and to your visitors. Here is what they mean in plain language.

Small, consistent practices that keep an Angular front end easy to change a year after launch.

We bring the same thinking you see in these posts to every site and application we build.